Search Engine Optimization or “SEO” has become a huge industry; however, with many potential pitfalls.
As you may be aware, there are many things you can do, such as linkbuilding, to try and get your site to rank better in Google.
However, you also may be aware that Google is not a big fan of site owners trying to manipulate search results. They want links to come naturally.
In fact, Google and other search engines are constantly updating their algorithms to penalize sites that are too aggressive or are obviously not playing within the rules.
So, if you do have any control over links coming to your sites, there are few things to consider. One is that you don’t want to use your exact keywords that you are trying to rank for too often as the “anchor text” of your links.
Overuse of your exact keywords looks like spam. Try toning it down a bit, perhaps use it less than even 20% (if you have any control over it).
However, if you are providing true value and outstanding content on your site, then other webmasters WILL link to your site or blog naturally! So, you don’t need to worry so much about anchor text and other factors.
So, the biggest tip I can give is to provide true value on your sites.
However, to really rank well, you can of course make your life a whole lot easier by choosing good low competition keywords from the very beginning. These types of keywords require less links and overall less “SEO” efforts to have them rank well.
Overall, there is a lot to learn in the Search Engine Optimization world, but these tips and warnings will get you started on the right track, and may be all you need.