Search engine optimization glossary:
AdSense – Google’s contextual advertising program which allows web site owners to generate income by displaying Google ads on their websites / blogs.
AdWords – Pay Per Click (PPC) advertising program by Google.
Alt Tag – The HTML tag (alt attribute) that provides alternative text relevant to any image or graphics.
Backlink – Also known as Inbound Link. Backlinks (BLs) are incoming links to a website or webpage.
Black Hat SEO – It refers to the unthical methods such as used to get high search engine rankings for a website.
Blog – A web blog is an online journal of a blogger where he/she can write about ideas on any topic.
Broken Link – A link which will not provide any information / web page. Or simply, a link that doesn’t work.
Cloaking – The method or a technique (basically unethical way) to serve a search engine spider / robot a different page than a web surfer sees.
CPC – Cost per Click. It refers to the cost which an advertiser pays for every click on the sponsored ad in Pay per click advertising campaigns.
CTR – Click Through Rate or Click Through Ratio.
Deep Link – A link (an internal web page link) to a web page other than a home page or index page.
Doorway Pages – A black Hat SEO technique to make web pages just for search engines and have no connection with the website pages to get more web traffic for a particular keyword from search engines.
Ethical SEO – Also known as White Hat SEO.
FFA – An abbreviation for “Free For All”. The site which can allow anybody to add / place or submit a link without any kind of relevancy on the page.
Hidden Text – The text which is visible to search engines but invisible to the online visitors. Also, it can be of the same color as the background in a web page to increase the keyword density.
Inbound Link – A link to a website from any other external website or web page.
Keyword – A word or a phrase used to search a relevant information in search engines.
Keyword Research – A research to find the targeted and relevant keywords / phrases for a website in search engine optimization process.
Keyword Stuffing – A unnecessary repetion of a keyword or a phrase in the webpage to get higher search engine rankings.
Link Building – A process of exchanging links with other related websites to increase backlinks.
Link Popularity – Total amount of links pointing to a website.
Organic SEO – Totally a natural search engine optimization which doesn’t include any paid listings for a website.
PPC – Abbreviation for Pay per click.
Reciprocal Links – The link exchange between two websites in order to get more backlinks.
Robots.txt – A text file which is used to control the search engine robot in accessing the web pages for a website.
ROI – Return on Investment.
SEM – Search engine marketing
SEO – Search engine optimization (optimisation)
SERP – Search engine result pages.
Sitemap – A collection of all important links for a website.
SMO – Social Media Optimization
Spamming – It refers using different kinds of methods or techniques to achieve search engines rankings and web traffic inlcuding unsolicited junk emails, comment spamming etc.
Unethical SEO – Just opposite of ethical SEO.
White Hat SEO – Just opposite of Black Hat SEO.