Latest Digital Marketing Trends
First let me preface this article by saying that you should not create pages for the “game” of AdSense. Most businesses using AdWords are small and medium businesses trying to grow.
With rampant click fraud, advertisers will not advertise, and AdSense does not pay as well.
That said, let’s get started.
For our example, our theme is “widgets”, so where do you start?
Create page – sounds simple enough, but there are some coding standards should always be used. They are:
* Name of the page – Use the name of the keyword you are targeting. Therefore, in this example would widget.htm. Technology can use your web server, but when in doubt, you can never go wrong with htm.
* Title Page – Use the new keyword for the title.
* Meta Tags – Yes, still used. Be sure to include keywords in your meta keywords list, and give a definition of the word in your description tag of the target
* H1 – Put the keyword in H1 tags stylized. Use CSS for consistent look and label the rest of your site
Content – This is often the biggest obstacle is not the writers have. Do not worry, follow these steps and soon be on your way to the original content.
* Go to MSN, Yahoo and Google
* Enter your keyword in the search box
* Look in the top five sites in the list of each search engine
* Learn more about the subject of the content on these sites
A copy of the page – Now that you’ve absorbed more information, write your own original content page. You can take pieces of the other pages, but be sure to inject your personality into your writing. That will make it uniquely yours.
Attachments – Do not forget to link to authority sites on your topic. It is very natural for web pages that have links to other sites, do not forget this key point. Take a moment to see what needs to outgoing links.
Traffic – The most obvious is that the traffic to your site. Your site will have higher paying ads if the site gets more traffic.
Personally, I have tried to use the traffic-generating sites, and frankly, are a waste of time. Sure you build your traffic numbers, but usually autosurfing program.
One last note. September 1, 2005 Google closed my account, and suspected click fraud. Actually I have no problem with them closing me, because as an advertiser I want to know they are watching my money. However, I think they should show proof of the alleged fraudulent activity. I was still active in letting them know when I saw the suspicious activity, but never responded to my question.
