Having a strong social media presence is almost as important as having a website these days. With all of the time people spend in front of their computer or on their phones browsing social media sites like Facebook, why wouldn’t you want to try and use this venue to get their attention? You can use social media to connect with your customers and followers and give them a more personalized level of customer service. Or you can use a social media network to establish your own cost effective marketing campaign. Either way, these networks are a great way to help you build your online reputation and increase your flow of web traffic.Use Social Media to Engage With Your Customers and Followers
Social media has made the Internet a more interactive experience. Operating a website or writing your own blog can sometimes feel like a one-sided experience. Sure you can allow comments on your blog, but this cannot compare to the same level of interaction that you could achieve by creating a Facebook page or a Twitter account. These platforms provide many more ways to interact with your customers and readers. You could always open a forum on your webpage, but that is complex to set up and maintain. Social media accounts can be completely set up within a few short hours, and you won’t have to spend a lot of time to maintain them.
Encourage Your Existing Traffic to Share Your Content on Social Media
Getting your existing network of followers to share your content or your website on their own personal social media pages is the holy grail of social media marketing. It requires little to no cost or effort on your part, and the results can be astounding. People tend to trust information more when it comes from someone they know, so a friend or family member recommending a certain product or a certain website is far more effective than traditional types of marketing. When someone shares your content on their own Facebook or Twitter account, it is essentially a larger form of word-of-mouth advertising. While traditional word-of-mouth advertising would only reach one person or a small group of people at a time, a single shared link on social media networks can easily reach hundreds of people at once.
Build a Complete Social Media Profile and Stay Active
Like any aspect of managing your own website or blog, you have to pay attention to the quality of your profiles. It is not acceptable to have a bare-bones profile with no information about your business, just like it is not ok to have a website or a blog with absolutely nothing on it. When setting up your own webpage or blog, you should take the time to create a functional and beautifully designed site, ideally using a good content management system and WordPress themes for added design and function. You should use the same level of care and attention to detail when you are creating your own Facebook, LinkedIn, Twitter, or other social media account.
If you expect your social media accounts to have a positive impact on the amount of web traffic you get, you have to make sure to update them frequently and use them to their fullest potential. You should be updating your pages with new content, even if it is something as simple as a link with a short caption like “check out our latest products/posts.” Be sure to provide a timely response to anyone who asks an important question, and thank people for any particularly interesting or helpful posts on your page. Social media sites can be a great way to get your customers interested in your company and brand, but only if you use them effectively.