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SEO – Selective Acceptance

Have you ever turned down a proposed set of content from your SEO Company? Literally gone through it and made sure that every single word is representative of the message that you are trying to put forth? Amongst my colleagues, the answer is “no” across the board. My usual follow up question to them is why not, and the rather weak response is that they have already paid for the service, and that they have faith in the equations and...
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SEO – The Global Link

In the past, trade and commerce between countries on the opposite ends of the world involved massive treks across continents in hostile conditions, and success was never guaranteed. Things have changed a lot since then, no doubt, but have we realized the full potential for SEO in terms of extending business globally? I think not. Let’s take a second to think about ways in which SEO can help you and your business to delve into foreign markets, and the possible...
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How SEO can improve your LCV

If you have had a chat to your marketing team recently, and they’re on the ball, you would probably have heard about the terms ‘target marketing’ and ‘LCV’. These are the new buzzwords in marketing circles, particularly for web-based services, and you need to know what they are in order to stay ahead of the game. And the great thing is that both are heavily reliant on SEO, so if your SEO team is doing their job properly, you already...
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