Latest Digital Marketing Trends
Google strikes again with another major update. Nicknamed Google panda 3.3 update it is an extension of the original. However, this one has come with some significant changes for website owners. Those who survived the first couple of updates were hit with the new one. So, what does this mean for a website owner? Let’s take a short break down of what exactly is included in Google’s latest update.
The largest change that has affected website owners with the new Google panda 3.3 update is how it evaluates links. Google uses these link evaluation signals to help it identify what types of content is on a page. There for making the incoming link weighed more depending on the topic of the link source and topics of the page. This was great for web owners because they were able to link to similar topics. This is now a signal that Google has decided to no longer use. Many of these types of signals are incoming links form low quality pages. Giving the impression, that the incoming link was worth more than it was.
With one type of link evaluation no longer supported by Google. However, provide another one to supplement it. This one is mainly targeted for local searches. So, along with your regular, organic searches you are now able to view local search results based on your location. Google is also taking more consideration into social network links. These links are from twitter, facebook, and Google plus.
There are several things that you can do to help with recovering your Google rankings. The first is to reevaluate the search engine optimization that you had regarding link building. Google is now requiring webmaster to develop a more natural link building strategy. This includes using more than just one modified keyword. This should include your business name, long tail keywords, and business related keywords. Use these keywords in a variety of different methods like anchor text, side links, profile information. The idea is to help Google realize that these are links being controlled by other people, not you.
Another thing that can help you with recovering your rankings with SEO is to watch for the number of inbound links to your website. Particularly pay attention to the exact match keywords that are coming in. If, you have a number of keywords that match make sure you are redirecting those inbound links to the proper pages within your website.
The third thing you can do to help recover your rankings is get involved more with social media. Google is using social media more than ever to help with ranking signals. Major social sites like facebook and twitter are no follows on links. However, Google still knows these links are there and can help determine popularity with them. Get involved with social networks that cater to your niche. Use pages like yellow pages, Yelp, and other local website to help boost your rankings with Google.
With the new Google Panda 3.3 update, many websites that were ok in the first two got hit harder in this update. So, paying special attention to SEO, link building, and social media are more crucial than ever. If, you take the time to complete these steps, your rankings will come back. As, everything gets tossed around you will probably see a significant recover in thirty to ninety days. It may take up to 6 months for most websites to recover after major setbacks. However, what will count and always count when it comes to higher rankings is going to be quality content.
AuthorBio:- Sunny Popali is SEO Director at www.tempocreative.com. Tempo Creative is an Arizona Inbound Marketing firm that has served over 700 clients since 2001. Tempo’s team specializes in digital and internet marketing services including web design, SEO, social media and strategy
